National Department of Campaigns

Mr. Brown hit it dead on with this.
Yet another campaign in this red spot of the world. Why aren't They sick of campaigns yet?
Actually, come to think of it, I'll just bet there's a Department of Campaigns hidden in the upper-levels of the Thems. Seriously. Can you imagine it? A whole bunch of people in white suits, sitting at a conference table.

White #1: "Alright, people. Listen up! We haven't had a campaign since we got the People to smile. This is terribly laidback of us. Come up with something now!"
White #2: "What about...courtesy?"
White #3: "No, that's been done before. Remember that silly lion?"
White #2: "Oh, yeah. Forgot about him."
White #4: "And not to mention the People still aren't exactly very courteous."
White #1: "Good point. Alright, erase it from our record!"
White #5: "Maybe we can do something about Malay or Tamil, now that we've got the People thinking that Chinese is so cool."
White #4: "Malay cool doesn't exactly have the same ring to it."
White #5: "Oh. Damn. Okay back to the drawing board."
White #3: "Oh! I have an idea! Let's get the People to flag for buses early!"
White #1: "What a breakthrough idea! Yes, yes, get to it, people! Onward!"